Content Marketing is a specialized skill that is growing in demand in Hong Kong and around the world . In this article learn how to be an engaging and impactful Content Marketing writer in Hong Kong.
Key concepts to understand before we learn What is Content Marketing ?
- Definition of Content
- Definition of SEO
- Content Strategy
- Content Management
- Content Marketing Strategy
How do you define content?
There’s a dictionary definition for content in fact, multiple definitions for multiple usages.
Content is information that provides a benefit to the person who consumes it. What if we defined content as information with a soul? When I imagine what exactly that might be, my definition of content is “compelling information that informs, engages, or amuses.”
Content is vital for businesses today as a means of attracting potential customers without relying on traditional “push” advertising techniques. Digital content allows potential customers to discover and engage with you organically. As they search for topics and concepts relevant to what they want to do or know, they find you and dive deeper at their leisure.
Why a content definition matters
If you thought of content as useful, helpful, engaging, and even soulful information, would that change how you approach your job?
That definition, with its built-in aspiration, serves as a reminder to aim high and think of the value to the audience first.
Let us review Examples of content Marketing
When you hear the phrase “sales content,” you immediately think “helpful information for people who are ready to buy.”
Or if you hear of “PR content”, you know the information relates to media or could be a press release.
Content strategy is the ongoing process of transforming business objectives and goals into a plan that uses content as a primary means of achieving those goals.
There’s so much information out there about how to build a content strategy. It makes you stop and wonder, “what is a content strategy exactly?”
In the realm of digital marketing, content encompasses four core elements:
- Information – What are the actual contents of your message? It can be factual, practical, entertaining, informative, or some combination of the three.
- Context – What is the content supposed to help you and the reader accomplish? Who is the target audience for this content? Why is it being published?
- Medium – What channel are you publishing the content on, and how does that influence the overall message?
- Form – Is the content text, graphic, audio, video, interactive, virtual/augmented reality, etc.?
Content strategy is the ongoing process of translating business objectives and goals into a plan that uses content as a primary means of achieving those goals.
Content management is the process for collection, delivery, retrieval, governance and overall management of information in any format. The term is typically used in reference to administration of the digital content lifecycle, from creation to permanent storage or deletion. The content involved may be images, video, audio and multimedia as well as text.
The stages of the content management lifecycle are:
- Organization: The first stage where categories are created, taxonomies designed and classification schemes developed.
- Creation: Content is classified into architectural categories.
- Storage: Content format and storage decisions are made based on ease of access, delivery, security and other factors dependent on the organization’s needs.
- Workflow: Rules are designed to keep content moving through various roles while maintaining consistency with the organization’s policies.
- Editing: This step involves managing multiple content versions and presentation changes.
- Publishing: The stage where content is delivered to users, which can be defined as website visitors or internal publishing via the intranet for employees.
- Removal : The final stage where content is deleted or moved to an archive when it is infrequently accessed or obsolete.
Content creation jobs can be found in :
- Social media content management
- Web content management
- Mobile content management
- Enterprise content management
How to be a successful a content marketing writer ?
1. Successful content writers must master different writing styles.
The reason is that each form of writing has itsown style. Blogging is personable, friendly and often opinionated. Ad copy is short and persuasive. White papers are long; they describe a problem and provide the solution. But, regardless, each and every category is content, and each style writers master makes them more valuable and in demand.
2. Successful content writers don’t pick random subjects.
“Ideation” is a marketing industry buzzword that describes the creative process of finding a subject, title and angle to write about; and ideation begins with analytics. Most ideation is done in a team setting, but freelance writers are usually on their own. Which is why it’s helpful to know how professional marketing teams generate ideas.
3. Successful content writers are original.
It’s your reputation. Every post with your name on it should be original. That probably sounds crazy, with all the tens of thousands of people writing about the same subjects, but it’s easier than it seems. Every talented writer can bring a unique voice, different perspective or new light to an overworked subject.
4.Successful content writers know SEO, HTML, CSS and WordPress.
You only need a few basics. WordPress themes have varying levels of automatic functions, and sometimes the only way to make your text appear the way you want it to is to dig into the text/HTML tab and manipulate the code to make a title tag or fix a spacing issue. It’s worth your time to learn the basics.
Updated SEO knowledge is also critical. Search engine algorithms change constantly, and writers have to keep up. One thing remains constant: High quality is always in demand. If you can write in-depth content from a unique perspective, you’ll be in demand.
5. Successful content writers are social media specialists.
Name recognition is important. Social media puts everything you need within your grasp. Build your audience, meet publishers and talk to industry experts. When your writing is published, the fun has only just begun. The more active you are on social media, the more likely your followers will be to recommend your content. Successful content writers are active, public and friendly.
So, think again about writing “success.” It stops being about words on paper as soon as “content” is added to “writer.” Content writers are marketing experts, SEO specialists, on-page coders and know social media well.
Do read more on this link https://www.walkersands.com/7-easy-tips-for-effective-content-writing/